2007Kellogg'sCoco Pops CreationsAreas for improvement: Hook specificity, **Reason**-to-believe beyond 'fun'
2009KFCBrexit NativityAreas for improvement: Late explicit branding, Satire comprehension dependency, Limited **reasons**-to-believe
2007KleenexBobby DavroAreas for improvement: Early brand presence, **Reason**-to-believe for product, Midsection pacing (talky)
2007John Smith'sWardrobe MonstersAreas for improvement: Late brand linkage, Weak product **reason**-to-believe
2009PantenePro-V - Myleene KlassAreas for improvement: Low **reason**-to-believe / product proof, Weak conversion framing (awareness-only end)
2007CheestringsGotta DanceArchetype: absurdist | Narrative: problem_solution | Persuasion: repetition, humor, emotional_appeal, **reason**_why
1990Heat ElectricParrotsvague 'monetary **reasons**'), End-loaded branding reduces brand-linked recall, Pacing/variety limits attention over 40s