Full Transcript

Oh, it's good to come back into a warm flat after you've just done a run and it's always nice to come into somewhere warm if you've been freezing to death outside on a ten mile slog Yeah, it's easily controllable and it needs to be easily controllable as well because I don't have much time, I'm a very busy person so I have to have everything just as I need it Well, they should be sort of fairly modern in design and they've got to be easily turned off and honourable For all your creature comforts, heat electric

Ad Story

People describe coming home to a warm flat after being out in the cold and wanting heating that’s easily controllable and modern. The ad closes with the line “For all your creature comforts” and the HEAT/Heat Electric branding on the endcard.

Heat Electric commercial featuring Heat Electric heating (home heating control/system) showing electric heater from 1990

Creative Analysis

Overall creative effectiveness: 8.5/10. Brand memorability: 7.9/10. Response potential: 3.3/10. Key strengths: Anthropomorphic character hook, Situational irony / incongruity humour, Clear functional benefits in plain language. Creative archetype: testimonial.