Full Transcript

On Disney DVD comes the Walt Disney Classic My name's Todd My name's Copper I'm a Hound dog The Fox and the Hound 25th Anniversary Special Edition, with digitally restored picture and sound And now, the all new The Fox and the Hound 2 It's going to be great On Disney DVD from Monday

Ad Story

Clips from Disney's The Fox and the Hound introduce Todd and Copper, then promote the 25th Anniversary Special Edition with digitally restored picture and sound. The spot also teases The Fox and the Hound 2 and ends with Disney DVD availability messaging.

Disney DVD commercial featuring The Fox and the Hound 25th Anniversary Edition (Disney DVD) showing The Fox and the Hound 25th Anniversary Edition DVD, The Fox and the Hound 2 DVD from 2007

Creative Analysis

Overall creative effectiveness: 7.0/10. Brand memorability: 5.3/10. Response potential: 6.4/10. Key strengths: Iconic characters / nostalgia, Clear product packaging of offer, Proof of improvement (restoration demo). Creative archetype: problem_solution.