2007CadburyGorilla**beat**) Description: Returning to the medium close-up, the gorilla opens his eyes and begins
2007Kellogg'sCoco Pops Creationssensory payoff, Simple differentiator (variety/mixing), Humor via surprise scare **beat**, Brand presence through pack shots
2007Norwich Union DirectFireHome insurance promises rehousing and Β£60 cashback if they can't **beat** renewal
1997NikePark LifeA footballer's raw, profanity-laced motivational rant builds to a defiant 'Just Do It'
2007SkodaFabia - My Favourite ThingsSkoda pairs 'Favourite Things' lyrics with a late endcard brand reveal
2013Virgin AtlanticFlying In The Face Of OrdinarySuperhero-style narration celebrates a bold splash of red against the ordinary
2020MoonpigValentine's Day - LouisaAn absurdly romantic love message spirals into chaos β 'heartfelt can happen anywhere'
1999GuinnessSurfersSurfers face a mythic wave as white horses emerge from the sea β patience rewarded
2007Pick Me UpWedding'More real life than any other magazine' β real stories, real drama, real people
2007Heat ElectricTortoise 2Athlete and homeowner testimonials sell worry-free, economical electric heating
2007The Observer Food MonthlyFood MonthlyEndcard promotes The Observer Food Monthly magazine, available this Sunday
2009KFCBrexit NativityA chaotic school nativity turns Brexit satire β but everyone agrees on the Christmas burger
2007Mail On SundayDolly Parton DVDDolly Parton CD free inside tomorrow's Mail on Sunday, teased with 'Jolene' hook
2009PantenePro-V - Myleene KlassMyleene Klass's hair steals the show with effortless volume and bounce
2007Hayley WestenraTreasureHayley Westenra introduces her new album Treasure, teasing 15 songs out Monday
2007OrangePeople Are Good TogetherTender animal pairings mirror human connection β staying close through technology
2003HondaCogA 2-minute Rube Goldberg chain reaction built entirely from Accord parts β 'Isn't it nice when things just work?'
2010ThinkboxTooth Fairy PLCThe Tooth Fairy goes corporate β her delivery business booms after she discovers TV advertising
2007Gregory IsaacsLove SongsVO promotes Gregory Isaacs' Love Songs box set with 3 CDs and a bonus DVD
2010FairyI Hardly Ever Buy Fairy Liquid'I hardly ever buy Fairy' β a counterintuitive confession proves just how long a bottle lasts
2015GuerillascopePut Your Business On TVSmall businesses dream big β targeted TV campaigns made accessible to anyone
2009Pimm'sIt's Pimm's O'ClockPimm's No. 1 is built step-by-step with jug, ice and fruit, ending on a URL
2010LadbrokesWorld Cup 2010 - England To WinEngland fans back a World Cup win as Ladbrokes asks: βGot the feeling?β
2018Coca ColaFIFA World Cup Russia 2018Sports-style commentary over Coca-Cola branding and endcard tagline
2007Friends Reunited DatingBird Of ParadiseA bird-of-paradise mating dance sets up a pitch to search free for dates online
1990Heat ElectricPenguin FamilyA pragmatic dad finds unexpected joy in kitchen appliances that just work
2007McDonald'sShrekShrek crashes the screen to tell kids their Happy Meal just got an ogre-sized upgrade
2025March MusesEvery Ornament has a StoryPoetic voiceover turns Christmas trees into canvases for family stories and traditions
1990Heat ElectricPandasA couple discovers their built-in dishwasher is the closest thing to a magic wand
2007Burger KingDark WhopperGuilty confessions and dark impulses lead to a noir-tinged Whopper β 'Feed your dark side'
2007John Smith'sWardrobe MonstersA dad dismisses wardrobe monsters, then cheerfully invents scarier ones for his own amusement
1990Heat ElectricTortoise 1Coming home to warmth you can control β modern heating as everyday luxury
2007Daily MailJust 50p Plus Free Diana DVDSaturday nostalgia β a Diana tribute DVD bundled with Britain's weekend paper
2007Channel 4Get Set For DigitalAn 80s βbigβ character jokes about Channel 4βs coming digital switchover
2007KFCBig Daddy Box MealTwo stranded mates bicker over a biscuit until a massive box meal saves the day
1990Heat ElectricParrotsA newcomer to England discovers the life-changing comfort of proper home heating
2010Corinne Bailey RaeThe SeaCorinne Bailey Rae's velvet voice teases new album 'The Sea' with a taste of what's to come