People Are Good Together

Full Transcript

Two, three, four. Little while monkeys staring at the sand Well, maybe that monkey figured out Something I couldn't understand Who knows? It's true, you know. People are good together. And with home broadband and mobile from orange You can stay close to everyone that matters to you. Hey there little snapping turtles Snapping at a shell The future's bright.

Ad Story

A poetic narration over animals (monkeys and snapping turtles) reflects on how people are good together. The message connects this idea to staying close with Orange home broadband and mobile. The ad ends on the line "The future's bright" and an endcard prompting viewers to visit orange.co.uk.

Creative Analysis

Overall creative effectiveness: 7.8/10. Brand memorability: 7.0/10. Response potential: 4.5/10. Key strengths: Emotional storytelling (togetherness), Clear benefit framing (closeness), Brand mnemonic/tagline. Creative archetype: anthem.