2007OrangePeople Are Good TogetherCreative strengths: Emotional **storytelling** (togetherness), Clear benefit framing (closeness), Brand mnemonic/tagline, Cinematic pastoral visuals
2025March MusesEvery Ornament has a Story**storytelling** / magic, Crafted miniature/stop-motion charm, Emotional aspiration (tree as identity), Clear CTA presence, Seasonal relevance
2008HovisSlices Of Historyhistory montage, Visual **storytelling** (minimal dialogue needed), Emotional contrast (darkβlight), Craft/world-building, Brand heritage positioning
2007John Smith'sWardrobe Monstersdriven UK humor (deadpan + escalation), Clear single-scene **storytelling**, Punchline snap-back to normality, Tagline positioning
2007AAYou've Got A Friend Remix**storytelling** (problemβrelief), Visual metaphor of scale/support network, Music-led reassurance, Distinctive execution (musical + split
2007Channel 4Get Set For DigitalAn 80s βbigβ character jokes about Channel 4βs coming digital switchover
2010LadbrokesWorld Cup 2010 - England To WinEngland fans back a World Cup win as Ladbrokes asks: βGot the feeling?β
2013Virgin AtlanticFlying In The Face Of OrdinarySuperhero-style narration celebrates a bold splash of red against the ordinary
1990Heat ElectricPenguin FamilyA pragmatic dad finds unexpected joy in kitchen appliances that just work
2018Coca ColaFIFA World Cup Russia 2018Sports-style commentary over Coca-Cola branding and endcard tagline
1990Heat ElectricParrotsA newcomer to England discovers the life-changing comfort of proper home heating
1999GuinnessSurfersSurfers face a mythic wave as white horses emerge from the sea β patience rewarded
2016UniversalCentral IntelligenceA former school outcast returns as a CIA agent β buddy-comedy chaos ensues
2009KFCBrexit NativityA chaotic school nativity turns Brexit satire β but everyone agrees on the Christmas burger
2007Heat ElectricTortoise 2Athlete and homeowner testimonials sell worry-free, economical electric heating
1990Heat ElectricTortoise 1Coming home to warmth you can control β modern heating as everyday luxury
1997NikePark LifeA footballer's raw, profanity-laced motivational rant builds to a defiant 'Just Do It'
2007SkodaFabia - My Favourite ThingsSkoda pairs 'Favourite Things' lyrics with a late endcard brand reveal
2007Burger KingDark WhopperGuilty confessions and dark impulses lead to a noir-tinged Whopper β 'Feed your dark side'
2007Disney DVDThe Fox & The HoundAnimated clips promote The Fox and the Hound 25th Anniversary DVD and sequel
2007PG TipsSpoon ThrowingThe iconic sock puppet monkey finds his groove with a perfect cuppa β 'I'm in the zone'
2009PantenePro-V - Myleene KlassMyleene Klass's hair steals the show with effortless volume and bounce
2007Gregory IsaacsLove SongsVO promotes Gregory Isaacs' Love Songs box set with 3 CDs and a bonus DVD
1989GilletteThe Best A Man Can GetA slick grooming pep talk builds to Gillette's razor-sharp 'Best a Man Can Get' payoff
2003HondaCogA 2-minute Rube Goldberg chain reaction built entirely from Accord parts β 'Isn't it nice when things just work?'
2007Friends Reunited DatingBird Of ParadiseA bird-of-paradise mating dance sets up a pitch to search free for dates online
2010ThinkboxTooth Fairy PLCThe Tooth Fairy goes corporate β her delivery business booms after she discovers TV advertising
2010Corinne Bailey RaeThe SeaCorinne Bailey Rae's velvet voice teases new album 'The Sea' with a taste of what's to come
1990Heat ElectricPandasA couple discovers their built-in dishwasher is the closest thing to a magic wand
2007Kellogg'sCoco Pops CreationsFour cereal types in one box invite kids to mix and create a fun breakfast
2007Pick Me UpWedding'More real life than any other magazine' β real stories, real drama, real people
2010FairyI Hardly Ever Buy Fairy Liquid'I hardly ever buy Fairy' β a counterintuitive confession proves just how long a bottle lasts
2009Pimm'sIt's Pimm's O'ClockPimm's No. 1 is built step-by-step with jug, ice and fruit, ending on a URL
2023Sol De JaneiroIt's Time To Worship YouGoddess-themed body care spot urges you to βworship youβ with Bum Bum Cream
2007McDonald'sShrekShrek crashes the screen to tell kids their Happy Meal just got an ogre-sized upgrade
2007KFCBig Daddy Box MealTwo stranded mates bicker over a biscuit until a massive box meal saves the day
2007Country LifeOrganic MilkWest Country farms deliver fresh, creamy organic milk with a proudly British pedigree
2007Mail On SundayDolly Parton DVDDolly Parton CD free inside tomorrow's Mail on Sunday, teased with 'Jolene' hook
2007Shredded WheatBitesizeA frustrated dieter finds relief in the radical simplicity of one-ingredient cereal