Full Transcript

I'm an ogre Oh, no kids love Shrek Which is why now, in McDonald's Happy Meals, you can get milk, carrot sticks or fruit bags in Shrek the Third Thing Packs To help make them fun for your little ones

Ad Story

Shrek speaks directly to viewers, saying kids love him and that McDonald's Happy Meals now include Shrek the Third packs. The ad highlights healthier sides like milk, carrot sticks or fruit bags to make meals fun for kids. It ends with a DreamWorks Shrek the Third cinema release endcard and McDonald's “i'm lovin' it” branding.

McDonald's commercial featuring Happy Meal (Shrek the Third Thing Packs) showing McDonald's Happy Meal, Apple Slices, Carrot Sticks from 2007

Creative Analysis

Overall creative effectiveness: 6.6/10. Brand memorability: 6.1/10. Response potential: 4.3/10. Key strengths: Licensed character / pop-culture tie-in, Clear product benefit (healthier sides), Relatable kid humour / play-acting. Creative archetype: problem_solution.