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2001

Cravendale

The cows want it back

Cravendale milk is so pure and tasty that cows want it back

2007

Cadbury

Gorilla

Cadbury's iconic 'glass and a half' promise distilled into a pure moment of joy

2007

Friends Reunited Dating

Bird Of Paradise

A bird-of-paradise mating dance sets up a pitch to search free for dates online

2016

Universal

Central Intelligence

A former school outcast returns as a CIA agent — buddy-comedy chaos ensues

2010

Ladbrokes

World Cup 2010 - England To Win

England fans back a World Cup win as Ladbrokes asks: “Got the feeling?”

2009

KFC

Brexit Nativity

A chaotic school nativity turns Brexit satire — but everyone agrees on the Christmas burger

2007

Cheestrings

Gotta Dance

Dance chant leads into Cheestrings endcard with 100% real cheese message

2003

Tango

Postman

A tense hallway gag ends with the line: “You know when you’ve been tango’d.”

2007

John Smith's

Wardrobe Monsters

A dad dismisses wardrobe monsters, then cheerfully invents scarier ones for his own amusement

2007

Homebase

Zipadidoohdah

'Zippity-doo-dah' earworm soundtracks a sunny home improvement daydream

2007

PG Tips

Spoon Throwing

The iconic sock puppet monkey finds his groove with a perfect cuppa — 'I'm in the zone'

2013

Virgin Atlantic

Flying In The Face Of Ordinary

Superhero-style narration celebrates a bold splash of red against the ordinary

2007

Channel 4

Get Set For Digital

An 80s “big” character jokes about Channel 4’s coming digital switchover

2007

Burger King

Dark Whopper

Guilty confessions and dark impulses lead to a noir-tinged Whopper — 'Feed your dark side'

2015

Guerillascope

Put Your Business On TV

Small businesses dream big — targeted TV campaigns made accessible to anyone

1997

Nike

Park Life

A footballer's raw, profanity-laced motivational rant builds to a defiant 'Just Do It'

2010

Thinkbox

Tooth Fairy PLC

The Tooth Fairy goes corporate — her delivery business booms after she discovers TV advertising

2007

McDonald's

Shrek

Shrek crashes the screen to tell kids their Happy Meal just got an ogre-sized upgrade

2010

Broadband - Narks & Niggles - Mystery Speed Mook

O2 promises speed advice and line checks to fix “broadband niggles”

2007

Norwich Union Direct

Fire

When disaster strikes, they'll rehouse you, your family, and even your pets

2007

Heat Electric

Apes

Parents joke that an electric tumble dryer ends kids' clothing demands fast

2007

Pick Me Up

Wedding

'More real life than any other magazine' — real stories, real drama, real people

1990

Heat Electric

Penguin Family

A pragmatic dad finds unexpected joy in kitchen appliances that just work

2007

KFC

Big Daddy Box Meal

Two stranded mates bicker over a biscuit until a massive box meal saves the day

2009

Pimm's

It's Pimm's O'Clock

Pimm's No. 1 is built step-by-step with jug, ice and fruit, ending on a URL

2003

Honda

Cog

A 2-minute Rube Goldberg chain reaction built entirely from Accord parts — 'Isn't it nice when things just work?'

2007

Kleenex

Bobby Davro

A washed-up celeb pitches Kleenex Comic Relief packs to win a VIP weekend

2007

Heat Electric

Tortoise 2

Athlete and homeowner testimonials sell worry-free, economical electric heating

2007

Skoda

Fabia - My Favourite Things

Skoda pairs 'Favourite Things' lyrics with a late endcard brand reveal

2007

Disney DVD

The Fox & The Hound

Animated clips promote The Fox and the Hound 25th Anniversary DVD and sequel

2009

Pantene

Pro-V - Myleene Klass

Myleene Klass's hair steals the show with effortless volume and bounce

2007

Kleenex

Keith Harris

A down-on-his-luck comedian rediscovers the VIP life — one tissue at a time

2015

Protect Your Bubble

Swipe

A playful insurance brand wraps itself around Sky News' tech show Swipe

2007

Kellogg's

Coco Pops Creations

Four cereal types in one box invite kids to mix and create a fun breakfast

2007

Hayley Westenra

Treasure

Hayley Westenra introduces her new album Treasure, teasing 15 songs out Monday

2007

Heat Electric

Pigs

A muddy pet rushes upstairs for a quick, money-saving electric shower

2009

Channel 4

The Family

Meet the Grewal family in a candid montage, ending with a Channel 4 tune-in

2010

Fairy

I Hardly Ever Buy Fairy Liquid

'I hardly ever buy Fairy' — a counterintuitive confession proves just how long a bottle lasts

1990

Heat Electric

Pandas

A couple discovers their built-in dishwasher is the closest thing to a magic wand

2010

Corinne Bailey Rae

The Sea

Corinne Bailey Rae's velvet voice teases new album 'The Sea' with a taste of what's to come

1990

Heat Electric

Parrots

A newcomer to England discovers the life-changing comfort of proper home heating

2020

Moonpig

Valentine's Day - Louisa

An absurdly romantic love message spirals into chaos — 'heartfelt can happen anywhere'

2007

Mail On Sunday

Dolly Parton DVD

Dolly Parton CD free inside tomorrow's Mail on Sunday, teased with 'Jolene' hook

1989

Gillette

The Best A Man Can Get

A slick grooming pep talk builds to Gillette's razor-sharp 'Best a Man Can Get' payoff

2007

Orange

People Are Good Together

Tender animal pairings mirror human connection — staying close through technology

2007

Shredded Wheat

Bitesize

A frustrated dieter finds relief in the radical simplicity of one-ingredient cereal

2007

Country Life

Organic Milk

West Country farms deliver fresh, creamy organic milk with a proudly British pedigree

2007

Heat Electric

Penguin & Mum

Two women admire a fast-heating ceramic hob that's easy to wipe clean

2025

March Muses

Every Ornament has a Story

Poetic voiceover turns Christmas trees into canvases for family stories and traditions

1990

Heat Electric

Tortoise 1

Coming home to warmth you can control — modern heating as everyday luxury

Find TV Adverts

Results for “rule breaker”

The cows want it back

Gorilla

Bird Of Paradise

Central Intelligence

World Cup 2010 - England To Win

Brexit Nativity

Gotta Dance

Postman

Wardrobe Monsters

Zipadidoohdah

Spoon Throwing

Flying In The Face Of Ordinary

Get Set For Digital

Dark Whopper

Put Your Business On TV

Park Life

Tooth Fairy PLC

Shrek

Broadband - Narks & Niggles - Mystery Speed Mook

Fire

Apes

Wedding

Penguin Family

Big Daddy Box Meal

It's Pimm's O'Clock

Cog

Bobby Davro

Tortoise 2

Fabia - My Favourite Things

The Fox & The Hound

Pro-V - Myleene Klass

Keith Harris

Swipe

Coco Pops Creations

Treasure

Pigs

The Family

I Hardly Ever Buy Fairy Liquid

Pandas

The Sea

Parrots

Valentine's Day - Louisa

Dolly Parton DVD

The Best A Man Can Get

People Are Good Together

Bitesize

Organic Milk

Penguin & Mum

Every Ornament has a Story

Tortoise 1

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