Search Archive

Find TV Adverts

Search by concept, emotion, brand, or anything

Results for “problems”

Found 36 adverts

Browse all instead →

1990

Heat Electric

Pandas

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: humor, testimonial, **problem**_solution, anthropomorphism

2007

Heat Electric

Apes

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: humor, **problem**_solution, simplicity_claim, catchphrase_familiarity

2010

Broadband - Narks & Niggles - Mystery Speed Mook

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: **problem**_solution, humor, uncertainty_reduction, reassurance

2007

McDonald's

Shrek

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: licensed_character, humor, **problem**_solution, choice_framing

2007

Heat Electric

Tortoise 2

Archetype: testimonial | Narrative: **problem**_solution | Persuasion: humor, **problem**_solution, authority, emotional_appeal

2007

Heat Electric

Exotic Bird

Archetype: testimonial | Narrative: **problem**_solution | Persuasion: anthropomorphism, testimonial_credibility, **problem**_solution, reassurance_value_language

2007

Disney DVD

The Fox & The Hound

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: nostalgia, product_demo, novelty, authority

2007

Heat Electric

Pigs

Archetype: slice_of_life | Narrative: **problem**_solution | Persuasion: humor, **problem**_solution, simplicity, anthropomorphism

2007

KFC

Big Daddy Box Meal

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: humor, value_anchor, sensory_appetite_appeal, relatability

2020

Moonpig

Valentine's Day - Louisa

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: humor, product_demo, emotional_appeal, seasonal_relevance

2007

Norwich Union Direct

Fire

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: risk_reversal, fear_avoidance, concreteness, simplicity_of_action

2015

Guerillascope

Put Your Business On TV

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: authority, competence_signalling, risk_reversal, social_proof

2010

Fairy

I Hardly Ever Buy Fairy Liquid

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: repetition, nostalgia, comparative_claim, authority_social_proof

2007

Shredded Wheat

Bitesize

Archetype: testimonial | Narrative: **problem**_solution | Persuasion: social_proof, rational_argument, **problem**_solution, credibility_cues

2007

Friends Reunited Dating

Bird Of Paradise

Archetype: absurdist | Narrative: **problem**_solution | Persuasion: humor, social_proof, risk_reversal, **problem**_solution

2007

Burger King

Dark Whopper

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: humor, emotional_appeal, sensory_description, borrowed_interest

2007

Columbia

Ghost Rider

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: emotional_appeal, spectacle, narrative_transportation, scarcity_bias

2015

Protect Your Bubble

Swipe

Archetype: **problem**_solution | Narrative: **problem**_solution | Persuasion: visual_metaphor, authority, simplicity

2007

PG Tips

Spoon Throwing

Archetype: absurdist | Narrative: **problem**_solution | Persuasion: humor, benefit_framing, distinctive_brand_asset, repetition

2007

Heat Electric

Penguin & Mum

product_demo | Narrative: **problem**_solution | Persuasion: anthropomorphic_humour, demonstration, testimonial_style_social_proof, benefit_simplicity

2007

You've Got A Friend Remix

**problem**→relief), Visual metaphor of scale/support network, Music-led reassurance, Distinctive execution (musical + split-screen

2010

Thinkbox

Tooth Fairy PLC

Archetype: testimonial | Narrative: **problem**_solution | Persuasion: incongruity_humour, social_proof, narrative_transportation, aspirational_encouragement