Full Transcript

And healthy looking body, perfectly demonstrated, by my lean class I'm Pantene The volume and body hair care collection

Ad Story

The ad highlights healthy-looking hair with body and volume, demonstrated by Myleene Klass. Pantene Pro-V presents the Volume & Body hair care collection, with on-screen text reinforcing “full volume.”

Pantene commercial featuring Pantene Pro-V Volume & Body hair care collection showing Pantene Volume & Body Hair Care Collection from 2009

Creative Analysis

Overall creative effectiveness: 6.8/10. Brand memorability: 6.6/10. Response potential: 4.2/10. Key strengths: Celebrity authority / aspirational spokesperson, Visual metaphor linking benefit to context, Premium minimalist craft (beauty close-ups). Creative archetype: celebrity_endorsement.