Full Transcript

Jolene, Jolene, Jolene, Jolene Free inside every copy of tomorrow's Mail On Sunday A unique 12 track album by Dolly Parton, including her greatest hits Y'all be sure and get your copy of my CD free in tomorrow's Mail On Sunday

Ad Story

The ad repeats the hook 'Jolene' and promotes a Dolly Parton CD. On-screen text and narration state the CD is free inside every copy of tomorrow's Mail on Sunday and highlight it as a unique 12-track collector's album of greatest hits.

Mail On Sunday commercial featuring Free inside Dolly Parton CD (unique 12-track collector's album) showing Dolly Parton CD, The Mail on Sunday Newspaper from 2007

Creative Analysis

Overall creative effectiveness: 6.8/10. Brand memorability: 6.3/10. Response potential: 9.8/10. Key strengths: celebrity_endorsement, music/earworm, clear_value_proposition. Creative archetype: celebrity_endorsement.