2007KleenexBobby Davrojacket, who is listening **attentively** with a subtle, empathetic expression. Mood: empathetic Camera: handheld_close
2013Virgin AtlanticFlying In The Face Of Ordinaryassist a passenger in the cabin. 'Upper Class' text is visible. Mood: **attentive** Camera: handheld_close
1990Heat ElectricTortoise 1**attention** over 40s, Low proof / differentiation beyond 'controllable' & 'modern', Weak conversion path (awareness-only endcard
2015Protect Your BubbleSwipeproblem-solution visual metaphor, fast, **attention**-grabbing opening, simplicity of message, trust transfer via sponsorship
2001CravendaleThe cows want it backHumor via incongruity/absurd premise, Sustained suspense pacing keeps **attention**, Simple product RTB (filtered/purer), Endcard brand lockup
2010ThinkboxTooth Fairy PLC**attention** device, Clear problem-solution narrative, Testimonial authenticity/relatability, Visual proof of scale and legitimacy, Uplifting
1990Heat ElectricParrotsvague 'monetary reasons'), End-loaded branding reduces brand-linked recall, Pacing/variety limits **attention** over 40s