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ICI - Savlon Antiseptic - 30 seconds

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

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Similarly to most other organisations, ICI undoubtedly viewed television as a significant channel for getting their voice heard by a wide audience. The plan is for us to compile a comprehensive collection of each ICI advert aired in the United Kingdom. We aren’t setting out to make claims about what is good advertising and what is not-so good. That’s your call. We want instead to make it a piece of cake for you to enjoy ICI ads whenever you want to. It’s our heartfelt belief that it’s not rare for the commercials to make the best TV viewing. And no proper ad collection would be all-embracing in the absence of a sprinkling of ICI ads. So take it from us that the next time we find another ICI ad, you are certain to find it on tellyAds.