Like many organisations, Duracell approached television as a crucial mechanism for getting their voice heard by a wide audience. We plan to collect every Duracell advert transmitted in the United Kingdom. Far be it for us to sit as judge and jury about what is good advertising and what is not-so good. That’s a call for you to make. We want instead to make it a piece of cake for you to sit through Duracell adverts whenever you get the urge. In our experience, often the commercials are the most entertaining part of watching TV. And no advertising archive would be all-inclusive without some Duracell advertisements. So be fully reassured that the next time we find another Duracell advert, you are certain to find it on tellyAds.