In common with most brands, Persil approached television as a crucial mechanism for developing a relationship with audiences. We plan to collect every Persil advertisement transmitted in the United Kingdom. We’re not going to pass any judgement about what is good advertising and what is not-so good. In our book that’s one for you. We want instead to make it a piece of cake for you to view Persil adverts whenever you wish. In our view, sometimes the adverts are the best thing on television. And no advertising archive would be all-embracing without some Persil ads. So be of good faith that every time our archive has another Persil advert, you’ll almost certainly find it here to watch on tellyAds.