In common with most brands, Sainsbury's clearly recognises TV as an essential tool for building a dialogue with consumers. We plan to collect every Sainsbury's advert transmitted in the United Kingdom since Sept 06, when we set up in business. We aren’t setting out to make claims about what is good advertising and what is not-so good. That’s a call for you to make. Rather we’d like to make things straightforward for you to watch Sainsbury's ads whenever you want to. In our humble opinion, it’s not uncommon to find that the adverts are the best thing on the box. And no ad archive worthy of its name would ever be complete in the absence of a few Sainsbury's advertisements. So be fully reassured that the next time there’s another Sainsbury's advert, you are certain to find it on tellyAds.