In common with most brands, Sainsbury's approaches television as a crucial mechanism for getting their voice heard by a wide audience. We’re aiming to get together a catalogue of every Sainsbury's commercial aired in the UK since September 2006, when we set up in business. We aren’t setting out to make claims about which commercials are great and which aren’t. In our book that’s one for you. Instead of that our focus is on making things easy for you to enjoy Sainsbury's advertisments whenever you want to. In our experience, it’s not rare for the commercials to make the best TV viewing. And no proper ad collection could be comprehensive in the absence of a few Sainsbury's advertisements. So be fully reassured that every time there is another Sainsbury's ad, you’re sure to be able to watch it on tellyAds.