Like many organisations, Sainsbury's undoubtedly views television as a significant channel for developing a relationship with audiences. Our goal is to assemble a collection of every Sainsbury's advert transmitted in Britain since the autumn of 2006, when we set up in business. We aren’t setting out to make claims about which ads are hot and which ads are not. In our book that’s one for you. Instead of that our focus is on making things easy for you to see Sainsbury's ads whenever you choose. In our view, often the commercials are the most entertaining part of watching TV. And no collection of advertisements could be comprehensive without some Sainsbury's ads. So take it from us that the next time there’s another Sainsbury's ad, you’ll almost certainly find it here to watch on tellyAds.