Just like most other brands, Sainsbury's approaches television as a crucial mechanism for getting their voice heard by a wide audience. The plan is for us to compile a comprehensive collection of each Sainsbury's advertisement aired in the UK since September 2006, when the tellyAds site first saw the light of day. We’re not going to pass any judgement about good and not-so good advertising. That we believe is your job. Instead we want to make it easy for you to view Sainsbury's advertising whenever you choose. In our experience, often the commercials are the most entertaining part of watching TV. And no ad archive worthy of its name would be all-inclusive in the absence of a few Sainsbury's advertisements. So be of good faith that every time there is another Sainsbury's ad, you’ll almost certainly find it here to watch on tellyAds.