As with a lot of brands and organisations, Fiat sees TV as an important medium for building a dialogue with consumers. We plan to collect every Fiat ad aired in the United Kingdom since September in 2006, when we set up in business. We certainly don’t wish to make any sort of evaluation about what’s good advertising and what isn’t. In our book that’s one for you. We want instead to make it a piece of cake for you to watch Fiat commercials whenever you choose. In our experience, it’s not rare for the commercials to make the best TV viewing. And no ad archive worthy of its name would be all-inclusive in the absence of a sprinkling of Fiat commercials. So be of good faith that every time there is another Fiat commercial, you’re sure to be able to watch it on tellyAds.