Like many organisations, First Choice sees TV as a useful and compelling medium for building a dialogue with consumers. We plan to collect every First Choice advertisement aired in the United Kingdom since September in 2006, when we set up in business. Far be it for us to sit as judge and jury about good and not-so good advertising. That’s a call for you to make. Rather we’d like to make things straightforward for you to sit through First Choice commercials whenever you want to. In our opinion, it’s not rare for the commercials to make the best TV viewing. And no collection of advertisements could be comprehensive without some First Choice ads. So you can have peace of mind that every time there’s a new First Choice advert, you’ll almost certainly find it here to watch on tellyAds.