Similarly to most other organisations, Shell approaches television as a crucial mechanism for communicating with the marketplace. We’re aiming to get together a catalogue of every Shell commercial aired in the UK since September 2006, when tellyAds was launched. Far be it for us to sit as judge and jury about what is good advertising and what is not-so good. That’s a call for you to make. We want instead to make it a piece of cake for you to view Shell ads whenever you get the urge. In our humble opinion, often the commercials are the most entertaining part of watching TV. And no ad archive worthy of its name would be all-embracing in the absence of a few Shell advertisements. So be fully reassured that the next time there’s another Shell ad, you’re sure to be able to watch it on tellyAds.