Like many organisations, Tena approaches television as a crucial mechanism for building a dialogue with consumers. We plan to collect every Tena advertisement transmitted in Britain since the autumn of 2006, when tellyAds was launched. We’re not going to pass any judgement about which ads are hot and which ads are not. In our book that’s one for you. We want instead to make it a piece of cake for you to sit through Tena ads whenever you get the urge. It’s our heartfelt belief that it’s not uncommon to find that the adverts are the best thing on the box. And no advertising archive could be comprehensive without some Tena ads. So be fully reassured that every time there is another Tena advert, you are certain to find it on tellyAds.