Similarly to most other organisations, Sainsbury's undoubtedly views television as a significant channel for building a dialogue with consumers. Our goal is to assemble a collection of every Sainsbury's advertisement transmitted in Britain since the autumn of 2006, when we set up in business. We’re not going to pass any judgement about what’s good advertising and what isn’t. That’s a call for you to make. Instead of that our focus is on making things easy for you to view Sainsbury's ads whenever the urge strikes you. In our humble opinion, sometimes the adverts are the best thing on television. And no advertising archive would be all-embracing without some examples of Sainsbury's advertisements. So be of good faith that whenever there’s a new Sainsbury's advert, you’ll be able to find it here on tellyAds.