Just like most other brands, Daily Telegraph clearly recognises TV as an essential tool for building a dialogue with consumers. The plan is for us to compile a comprehensive collection of each Daily Telegraph ad aired in the UK since September 2006, when we launched. We certainly don’t wish to make any sort of evaluation about what is good advertising and what is not-so good. In our book that’s one for you. Rather we’d like to make things straightforward for you to sit through Daily Telegraph advertising whenever you get the urge. It’s our heartfelt belief that often the commercials are the most entertaining part of watching TV. And no advertising archive would be all-embracing without some Daily Telegraph advertisements. So rest assured that the next time there’s another Daily Telegraph advert, you’ll almost certainly find it here to watch on tellyAds.