In common with most brands, Apple approaches television as a crucial mechanism for building a dialogue with consumers. We plan to collect every Apple ad transmitted in Britain since the autumn of 2006, when our website went live. We’re in no sense making judgements about which commercials are great and which aren’t. That we believe is your job. We want instead to make it a piece of cake for you to view Apple adverts whenever you wish. In our humble opinion, quite often the adverts form the most enjoying part of an evening in front of the box. And no ad archive worthy of its name could be comprehensive without some Apple commercials. So be of good faith that every time there’s a new Apple advert, you’re sure to be able to watch it on tellyAds.