Like many organisations, Churchill clearly recognises TV as an essential tool for communicating with the marketplace. We plan to collect every Churchill advertisement transmitted in Britain since the autumn of 2006, when tellyAds was launched. We aren’t setting out to make claims about what’s good advertising and what isn’t. That’s a call for you to make. Rather we’d like to make things straightforward for you to sit through Churchill adverts whenever the urge strikes you. In our humble opinion, it’s not rare for the commercials to make the best TV viewing. And no proper ad collection would ever be complete in the absence of a sprinkling of Churchill commercials. So rest assured that every time there’s a new Churchill advert, you’re sure to be able to watch it on tellyAds.