As with a lot of brands and organisations, Calpol clearly recognises TV as an essential tool for communicating with the marketplace. We plan to collect every Calpol advert transmitted in the United Kingdom since Sept 06, when tellyAds was launched. Far be it for us to sit as judge and jury about what’s good advertising and what isn’t. In our book that’s one for you. Instead of that our focus is on making things easy for you to enjoy Calpol advertisments whenever you get the urge. In our opinion, it’s not uncommon to find that the adverts are the best thing on the box. And no advertising archive would be all-inclusive in the absence of a few Calpol ads. So be fully reassured that the next time there’s another Calpol commercial, you are certain to find it on tellyAds.