As with a lot of brands and organisations, Setanta Sports approaches television as a crucial mechanism for developing a relationship with audiences. We plan to collect every Setanta Sports advertisement aired in the UK since September 2006, when tellyAds was launched. Far be it for us to sit as judge and jury about good and not-so good advertising. In our book that’s one for you. Rather we’d like to make things straightforward for you to sit through Setanta Sports commercials whenever you get the urge. In our humble opinion, often the commercials are the most entertaining part of watching TV. And no ad archive worthy of its name would ever be complete without some Setanta Sports advertisements. So be of good faith that the next time there’s another Setanta Sports ad, you’ll be able to find it here on tellyAds.