Just like most other brands, Diageo approaches television as a crucial mechanism for building a dialogue with consumers. We’re aiming to get together a catalogue of every Diageo advertisement transmitted in Britain since the autumn of 2006, when we set up in business. We certainly don’t wish to make any sort of evaluation about what is good advertising and what is not-so good. In our book that’s one for you. Instead we’re making it easy for you to view Diageo ads whenever you get the urge. In our view, quite often the adverts form the most enjoying part of an evening in front of the box. And no advertising archive could be comprehensive in the absence of a few Diageo advertisements. So you can have peace of mind that every time there’s a new Diageo commercial, you’re sure to be able to watch it on tellyAds.