Similarly to most other organisations, First sees TV as an important medium for developing a relationship with audiences. We plan to collect every First advert transmitted in Britain since the autumn of 2006, when the tellyAds site first saw the light of day. We’re not going to pass any judgement about which ads are hot and which ads are not. That’s a call for you to make. Rather we’d like to make things straightforward for you to view First ads whenever you wish. In our experience, sometimes the adverts are the best thing on television. And no archive of commercials could be comprehensive in the absence of a sprinkling of First commercials. So you can have peace of mind that whenever there’s a new First ad, you’ll almost certainly find it here to watch on tellyAds.