Just like most other brands, Sheba clearly recognises TV as an essential tool for communicating with the marketplace. We’re aiming to get together a catalogue of every Sheba advertisement aired in the United Kingdom since September in 2006, when we launched. We certainly don’t wish to make any sort of evaluation about what’s good advertising and what isn’t. In our book that’s one for you. We want instead to make it a piece of cake for you to view Sheba advertising whenever you get the urge. It’s our heartfelt belief that often the commercials are the most entertaining part of watching TV. And no advertising archive would be all-inclusive in the absence of a few Sheba commercials. So you can have peace of mind that every time there is another Sheba ad, you are certain to find it on tellyAds.