In common with most brands, Sainsbury's clearly recognises TV as an essential tool for talking to the world at large. The plan is for us to compile a comprehensive collection of each Sainsbury's advert transmitted in Britain since the autumn of 2006, when we launched. We’re not going to pass any judgement about what is good advertising and what is not-so good. In our book that’s one for you. Instead of that our focus is on making things easy for you to view Sainsbury's adverts whenever you get the urge. In our experience, often the commercials are the most entertaining part of watching TV. And no proper ad collection would be all-embracing in the absence of a few Sainsbury's commercials. So you can have peace of mind that every time there’s a new Sainsbury's commercial, you’ll almost certainly find it here to watch on tellyAds.