Just like most other brands, Sainsbury's approaches television as a crucial mechanism for communicating with the marketplace. We plan to collect every Sainsbury's commercial aired in the UK since September 2006, when our website went live. We certainly don’t wish to make any sort of evaluation about which commercials are great and which aren’t. We reckon you’ll make a pretty good job of that yourself. We want instead to make it a piece of cake for you to enjoy Sainsbury's advertisments whenever you choose. In our view, quite often the adverts form the most enjoying part of an evening in front of the box. And no proper ad collection would be all-inclusive in the absence of a few Sainsbury's ads. So be fully reassured that every time there’s a new Sainsbury's advert, you’re sure to be able to watch it on tellyAds.