Similarly to most other organisations, Sure sees TV as an important medium for developing a relationship with audiences. Our goal is to assemble a collection of every Sure advert aired in the United Kingdom since September in 2006, when we launched. We aren’t setting out to make claims about good and not-so good advertising. That we believe is your job. We want instead to make it a piece of cake for you to see Sure advertisments whenever the urge strikes you. In our view, it’s not rare for the commercials to make the best TV viewing. And no ad archive worthy of its name would be all-embracing without some examples of Sure ads. So be of good faith that every time there’s a new Sure advert, you’re sure to be able to watch it on tellyAds.