Just like most other brands, Cif sees TV as an important medium for building a dialogue with consumers. We plan to collect every Cif advertisement transmitted in the United Kingdom since Sept 06, when tellyAds was launched. We’re not going to pass any judgement about which ads are hot and which ads are not. That’s a call for you to make. We want instead to make it a piece of cake for you to sit through Cif ads whenever you want to. In our experience, quite often the adverts form the most enjoying part of an evening in front of the box. And no archive of commercials could be comprehensive in the absence of a sprinkling of Cif advertisements. So be fully reassured that whenever there’s a new Cif ad, you’re sure to be able to watch it on tellyAds.