In common with most brands, H&M clearly recognises TV as an essential tool for developing a relationship with audiences. We plan to collect every H&M commercial aired in the UK since September 2006, when we set up in business. We aren’t setting out to make claims about which commercials are great and which aren’t. That’s a call for you to make. We want instead to make it a piece of cake for you to see H&M advertisments whenever you get the urge. In our view, it’s not uncommon to find that the adverts are the best thing on the box. And no proper ad collection would be all-embracing in the absence of a few H&M commercials. So be fully reassured that the next time there’s another H&M ad, you’re sure to be able to watch it on tellyAds.