In common with most brands, Abba approaches television as a crucial mechanism for building a dialogue with consumers. We plan to collect every Abba ad broadcast in Great Britain since 9/2006 when we set up in business. We’re not going to pass any judgement about which ads are hot and which ads are not. In our book that’s one for you. We want instead to make it a piece of cake for you to watch Abba advertisments whenever you want to. In our view, quite often the adverts form the most enjoying part of an evening in front of the box. And no archive of commercials could be comprehensive in the absence of a few Abba ads. So rest assured that the next time there’s another Abba ad, you are certain to find it on tellyAds.