Similarly to most other organisations, Ikea approaches television as a crucial mechanism for building a dialogue with consumers. We’re aiming to get together a catalogue of every Ikea ad transmitted in the United Kingdom since Sept 06, when our website went live. We’re in no sense making judgements about which ads are hot and which ads are not. That’s a call for you to make. Rather we’d like to make things straightforward for you to see Ikea adverts whenever you want to. In our view, quite often the adverts form the most enjoying part of an evening in front of the box. And no archive of commercials could be called complete in the absence of a sprinkling of Ikea ads. So you can have peace of mind that every time there’s a new Ikea commercial, you’re pretty likely to be able to track it down here at tellyAds.