Like many organisations, Sky approaches television as a crucial mechanism for building a dialogue with consumers. The plan is for us to compile a comprehensive collection of each Sky advert transmitted in the United Kingdom since Sept 06, when tellyAds was launched. We’re in no sense making judgements about what is good advertising and what is not-so good. That’s your call. Instead we’re making it easy for you to enjoy Sky ads whenever you get the urge. In our view, it’s not rare for the commercials to make the best TV viewing. And no advertising archive would ever be complete in the absence of a sprinkling of Sky ads. So be fully reassured that each time there’s a new Sky ad, you’ll almost certainly find it here to watch on tellyAds.