Similarly to most other organisations, Yakult undoubtedly views television as a significant channel for building a dialogue with consumers. The plan is for us to compile a comprehensive collection of each Yakult advertisement aired in the UK since September 2006, when our website went live. We aren’t setting out to make claims about what’s good advertising and what isn’t. In our book that’s one for you. Rather we’d like to make things straightforward for you to see Yakult ads whenever the urge strikes you. In our view, often the commercials are the most entertaining part of watching TV. And no proper ad collection could be comprehensive in the absence of a sprinkling of Yakult ads. So be of good faith that every time there is another Yakult advert, you are certain to find it on tellyAds.