Just like most other brands, First clearly recognises TV as an essential tool for getting their voice heard by a wide audience. We plan to collect every First advertisement transmitted in Britain since the autumn of 2006, when we set up in business. We’re not going to pass any judgement about what is good advertising and what is not-so good. That’s a call for you to make. Instead we’re making it easy for you to enjoy First ads whenever you want to. In our experience, it’s not uncommon to find that the adverts are the best thing on the box. And no ad archive worthy of its name could be called complete without some examples of First ads. So be of good faith that every time there’s a new First ad, you are certain to find it on tellyAds.