Similarly to most other organisations, Ariel clearly recognises TV as an essential tool for building a dialogue with consumers. The plan is for us to compile a comprehensive collection of each Ariel advert aired in the UK since September 2006, when we set up in business. Far be it for us to sit as judge and jury about which ads are hot and which ads are not. That’s a call for you to make. We want instead to make it a piece of cake for you to enjoy Ariel commercials whenever you want to. In our humble opinion, often the commercials are the most entertaining part of watching TV. And no collection of advertisements would be all-inclusive in the absence of a sprinkling of Ariel commercials. So be of good faith that the next time there’s another Ariel ad, you’re pretty likely to be able to track it down here at tellyAds.