As with a lot of brands and organisations, Sainsbury's undoubtedly views television as a significant channel for developing a relationship with audiences. We’re aiming to get together a catalogue of every Sainsbury's ad aired in the UK since September 2006, when our website went live. Far be it for us to sit as judge and jury about which commercials are great and which aren’t. That’s a call for you to make. We want instead to make it a piece of cake for you to enjoy Sainsbury's advertisments whenever you choose. It’s our heartfelt belief that often the commercials are the most entertaining part of watching TV. And no proper ad collection would be all-inclusive in the absence of a sprinkling of Sainsbury's commercials. So be fully reassured that every time there’s a new Sainsbury's advert, you’re sure to be able to watch it on tellyAds.