Similarly to most other organisations, Axa sees TV as an important medium for communicating with the marketplace. We plan to collect every Axa advert aired in the United Kingdom since September in 2006, when our website went live. We aren’t setting out to make claims about which commercials are great and which aren’t. That’s a call for you to make. Instead we’re making it easy for you to see Axa adverts whenever you get the urge. It’s our heartfelt belief that quite often the adverts form the most enjoying part of an evening in front of the box. And no advertising archive would be all-embracing without a handful of Axa commercials. So be of good faith that the next time there’s another Axa advert, you’ll be able to find it here on tellyAds.