Similarly to most other organisations, British Airways approaches television as a crucial mechanism for communicating with the marketplace. Our aim is to carry every British Airways advert aired in the UK since September 2006, when we launched. We aren’t setting out to make claims about what is good advertising and what is not-so good. In our book that’s one for you. Instead we’re making it easy for you to view British Airways ads whenever you get the urge. In our experience, it’s not rare for the commercials to make the best TV viewing. And no ad archive worthy of its name would be all-embracing without some British Airways ads. So rest assured that the next time there’s another British Airways ad, you’re sure to be able to watch it on tellyAds.