This text will be replaced

Shell - Enzo Ferrari

(40 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Just like most other brands, Shell approached television as a crucial mechanism for developing a relationship with audiences. We plan to collect every Shell ad aired in the United Kingdom. We aren’t setting out to make claims about good and not-so good advertising. In our book that’s one for you. We want instead to make it a piece of cake for you to watch Shell ads whenever the urge strikes you. In our view, quite often the adverts form the most enjoying part of an evening in front of the box. And no advertising archive would be all-embracing without some examples of Shell commercials. So be of good faith that every time we track down another Shell advert, you are certain to find it on tellyAds.