This text will be replaced

Shell - Enzo Ferrari

(40 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

In common with most brands, Shell approached television as a crucial mechanism for building a dialogue with consumers. The plan is for us to compile a comprehensive collection of each Shell advertisement broadcast in Great Britain. We aren’t setting out to make claims about what’s good advertising and what isn’t. In our book that’s one for you. Instead we’re making it easy for you to enjoy Shell ads whenever you want to. In our view, it’s not uncommon to find that the adverts are the best thing on the box. And no archive of commercials would be all-embracing without a handful of Shell advertisements. So take it from us that the next time we find another Shell ad, you are certain to find it on tellyAds.