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British Steel - Keep Fit Programme

(40 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

In common with most brands, British Steel saw TV as a useful and compelling medium for getting their voice heard by a wide audience. We plan to collect every British Steel advert transmitted in the United Kingdom. We’re in no sense making judgements about what is good advertising and what is not-so good. That we believe is your job. Rather we’d like to make things straightforward for you to enjoy British Steel adverts whenever you want to. It’s our heartfelt belief that it’s not uncommon to find that the adverts are the best thing on the box. And no ad archive worthy of its name could be called complete in the absence of a sprinkling of British Steel advertisements. So you can have peace of mind that every time we track down another British Steel ad, you’ll almost certainly find it here to watch on tellyAds.