This text will be replaced

Waitrose - Essentials

(30 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Like many organisations, Waitrose approaches television as a crucial mechanism for developing a relationship with audiences. The plan is for us to compile a comprehensive collection of each Waitrose advert aired in the United Kingdom since September in 2006, when tellyAds was launched. We’re in no sense making judgements about what is good advertising and what is not-so good. That we believe is your job. Instead we’re making it easy for you to enjoy Waitrose ads whenever you get the urge. It’s our heartfelt belief that it’s not rare for the commercials to make the best TV viewing. And no archive of commercials could be comprehensive without some examples of Waitrose advertising. So rest assured that whenever there’s a new Waitrose advert, you’ll almost certainly find it here to watch on tellyAds.