This text will be replaced

Waitrose - Essentials

(30 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Like many organisations, Waitrose sees TV as a useful and compelling medium for getting their voice heard by a wide audience. We plan to collect every Waitrose commercial aired in the United Kingdom since September in 2006, when the tellyAds site first saw the light of day. We aren’t setting out to make claims about which commercials are great and which aren’t. We reckon you’ll make a pretty good job of that yourself. We want instead to make it a piece of cake for you to sit through Waitrose advertising whenever you choose. It’s our heartfelt belief that it’s not rare for the commercials to make the best TV viewing. And no ad archive worthy of its name would be all-inclusive without some examples of Waitrose advertisements. So be fully reassured that every time there’s a new Waitrose commercial, you’ll be able to find it here on tellyAds.