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I Can't Believe It's Not Butter - A Public Information Film

(30 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Just like most other brands, I Can't Believe It's Not Butter clearly recognises TV as an essential tool for communicating with the marketplace. We’re aiming to get together a catalogue of every I Can't Believe It's Not Butter commercial broadcast in Great Britain since 9/2006 when we set up in business. We aren’t setting out to make claims about which ads are hot and which ads are not. We reckon you’ll make a pretty good job of that yourself. Instead we’re making it easy for you to watch I Can't Believe It's Not Butter ads whenever the urge strikes you. In our experience, it’s not uncommon to find that the adverts are the best thing on the box. And no advertising archive would be all-embracing without some examples of I Can't Believe It's Not Butter advertisements. So be of good faith that whenever there’s a new I Can't Believe It's Not Butter advert, you’ll almost certainly find it here to watch on tellyAds.