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I Can't Believe It's Not Butter - A Public Information Film

(30 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Similarly to most other organisations, I Can't Believe It's Not Butter approaches television as a crucial mechanism for getting their voice heard by a wide audience. The plan is for us to compile a comprehensive collection of each I Can't Believe It's Not Butter advertisement aired in the United Kingdom since September in 2006, when our website went live. We’re in no sense making judgements about what’s good advertising and what isn’t. That we believe is your job. Instead we’re making it easy for you to sit through I Can't Believe It's Not Butter advertising whenever the urge strikes you. In our humble opinion, quite often the adverts form the most enjoying part of an evening in front of the box. And no advertising archive could be comprehensive in the absence of a sprinkling of I Can't Believe It's Not Butter advertisements. So take it from us that every time there is another I Can't Believe It's Not Butter ad, you’re sure to be able to watch it on tellyAds.