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I Can't Believe It's Not Butter - A Public Information Film

(30 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Similarly to most other organisations, I Can't Believe It's Not Butter clearly recognises TV as an essential tool for developing a relationship with audiences. Our goal is to assemble a collection of every I Can't Believe It's Not Butter commercial broadcast in Great Britain since 9/2006 when we launched. We’re not going to pass any judgement about what is good advertising and what is not-so good. In our book that’s one for you. Instead we’re making it easy for you to view I Can't Believe It's Not Butter advertising whenever you want to. In our experience, sometimes the adverts are the best thing on television. And no archive of commercials would be all-embracing without some I Can't Believe It's Not Butter advertisements. So you can have peace of mind that the next time there’s another I Can't Believe It's Not Butter ad, you’ll almost certainly find it here to watch on tellyAds.